Filipe Carrera
  • Português (pt-PT)
  • English (United Kingdom)
  • Español(Spanish Formal International)
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Social Marketing – “Digital Marketing 2.0 – The Marketing on the Social Era”
 
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The digital means are here to stay and we are only in the beginning of a revolution that with challenge us to continuously update and to have a creative approach of a future where the only certain thing is change.
Filipe Carrera, is a professor of Digital Marketing in several universities and coordinator of the Post-Grade leader course in Portugal about Digital Marketing. He wrote a book Marketing Digital na Versão 2.0 (only available in Portuguese).

Topics:
•    The impact of Digital Marketing on organizations.
•    Permission marketing.
•    e-mail Marketing.
•    Targeted advertising.
•    Social Media: Facebook, Twitter Linkedin, YouTube…
•    Multimedia comunication: Podcasting and Vodcasting.
•    Augmented reality.
•    Search Engine Marketing.
•    Google Adwords.
•    Facebook Ads.
•    Public Relations 2.0.
•    Online Reputation Management.
•    Viral Marketing.
•    Mobile Marketing.
•    Crowdsoursing.
•    Evaluation of digital marketing campaigns.

Formats:
•    Keynote: 30 to 90 minutes.
•    Seminar: 1.5 to 3 hours.
•    Workshop: 3 to 12 hours.
•    Action-Training: Customize intervention where the learning experience is created through the analysis and solving of of real issues.
•    Coaching: Individual approach.

 

 

 

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